This study deals with moral and sustained buying of ready-made clothes in Saudi Society. It aims to study the expenditures on buying clothes by consumers under study. Besides, it aims to show how to get rid of clothes, focusing on social and environmental awareness on one hand, and on motives of sustained moral consumption on the other hand. This is represented in a random sample of (700) consumers from the society, to which the method of social survey is applied. A questionnaire is written as an instrument for data collection, such as the sample’s members, and analyze this questionnaire by using statistical tests. The study conclusions show that there is a strong relationship between the financial level and motives for buying. It also shows that people with high-incomes tend to spend on buying clothes. The study agrees with many studies that have dealt with this aspect, and its conclusions also show that the most important reasons for disposing of clothes are due to the change of size, and the end of their consuming age, which indicates their awareness of the importance of responsible and sustained discarding of clothes. The study also recommends the increase of awareness of sustained consumption and the importance of recycling, in addition to improving communication channels between consumers and Charity Societies.

Keywords: consumer’s behavior, ready-made clothes, moral consumption, sustained fashion, consumers,

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