The article reveals the importance of identity formation for the psychological and spiritual development of an individual. The author claims that in modern society the role of folk culture in the formation of national identity has decreased, it analyzes the socio-psychological conditions under which it is possible to restore the identification role of folk culture: acquisition of new functions by elements of folk culture through their incorporation with modern types of economic and socio-cultural activities; creating a favorable, including informational environment; consolidation of the public around the tasks of national education; search for new educational practices. The author considers the provisions of the cultural-historical psychology of L.S. Vygotsky on the role of signs in mental development as the methodological basis for the formation of identity. In order for the signs of folk culture to become tools for transforming the inner world of the child, it is necessary to follow the principles of communication, the unity of development and education, the unity of intelligence and affect, spontaneous and reactive education.

Keywords: identity, personality, national, culture, research,

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